In today’s increasingly fast-paced, competitive market, we can’t get by simply on the strength of our clinical outcomes and a friendly office environment.
Ortho practices must not only know their patient demographics inside and out – but adapt to serve them the way they expect.
The evidence is clear:
Between direct-to-consumer in-home aligners on one side and the explosion of GPs trying their hand at ortho on the other side…
Things are tightening up in the ortho space!
It is critical to your success to evolve your practice NOW with the right hospitality mindset and a low-friction process that meets busy Millennial consumers when and where they want.
By understanding the generational shifts taking place on a macro level and how that informs every part of your new patient experience, you’ll be set up for success throughout 2022 and beyond into the next decade!